These one-on-one services are more expensive than online dating sites. adults agreed with the statement, “People who use online dating sites are desperate;” but in 2013, only 21 percent of adults agreed with the statement.
The stigma once associated with online dating is disappearing. Now, 87 percent of males and 83 percent of females agree with the statement, “Online dating is socially acceptable.” But, even with this shift, online dating and mobile apps still face ongoing challenges.
Michael Rosenfeld, a sociologist at Stanford, said there are a couple of reasons for this.
“You can be more selective because you have a bigger group to select from,” he told The Washington Post.
The app has generated over one billion matches since its start, and subscriber estimates vary between 100,000 and 297,000 users.
In June 2014 during the FIFA World Cup in Brazil, the app had a 50 percent increase in downloads and usage.
For example, 80% of Tinder users say that — not a hookup — is what they’re looking for.