Their exclusive parties, and the superb discounts from the type of bars, restaurants and clubs you should probably be frequenting already!
They organise parties around London that tend to attract well-heeled and good looking people.
The club's other major benefit are the deals it negotiates with bars, restaurants and clubs.
Your club membership card gets you instant membership with some very nice venues.
The fact is that London is a melting pot of different personalities, different backgrounds, different cultures.
The chances of meeting people that meet your own social expectations are narrowed down by the sheer number of people in the city.
So as a budding young socialite you probably frequent the West End less (the epicentre of the mish-mash) and have regrouped in different areas to suit your social requirements. The trust fund trendies situate themselves in Notting Hill. Too many people, too many idiots, too little time, and the odds stacked against you.