"Ironically, most of the divorcees say their first marriages were arranged by families." Ayomov notes that while families often play a major role in arranging their children's first marriage, "they don't usually have the same enthusiasm in finding a spouse for their divorced or widowed relative." And that is where Yusuf & Zulaikha can help, charging the equivalent of $4 to play the role of matchmaker.
If its efforts result in a marriage, then the agency stands to make a commission.
Shuhrat Ayomov gave Tajiks something to talk about when he set out to revive a bankrupt matchmaking agency.
As the young entrepreneur would learn well, locals in the northern city of Khujand were no stranger to arranged marriages.
It's the second marriage for Firdavs and Nigora, each of whom has a young child from a previous relationship and was finding it difficult to find a new mate.