It’s the same growth rate for texts sent each week, month, and year. The number of texts sent each day in America has grown by 216% since 2010.
The first text was sent in December 1992, but commercial (person-to-person) texting started in 1994. But like any tech, texting got easier and more accessible. Related: How Much Time Do People Spend on Their Mobile Phones in 2018? Traditional SMS verification conversion rates hover around 65% globally. Texting a prospect after initial contact can increase conversion rates by 112.6%. Sending 3 or more follow-up text messages to prospects increases conversions by as much as 328%. Text messaging is 3-8X more preferred than face-to-face communication across all generations. 3 in 10 people say they would give up phone calls to still be able to text. 2 in 10 people say they would give up their morning coffee to still be able to text. 1 in 10 people say they would give up sex to still be able to text. 75% of Millennials would choose a text-only phone over a voice-only phone. Text messaging is the #1 communication channel for teen smartphone users. Text messaging is the #1 preferred communication channel for Millennials. 94% of people would rather get voicemail by email or text. Look at communication through the years, and you’ll see that each next step in technology helps us do less and less to communicate. Text messaging is the #1 preferred channel for customer service in the U. (Twilio) Sources: Franchise Help and Text Request, Twilio This one’s simple. That’s why calls are ignored and other forms of communication are only used when absolutely necessary.
At the time, it was just a cool thing that a handful of people could do - and it wasn’t easy to do either. Pretty soon it was “just how teens communicate.” Then those teens grew up. Writing letters, buying postage, and walking to the post office has turned into pulling out a phone and typing a few words. The trouble is most businesses don’t have a way to handle text conversations (Text Request can help you with that). 74% of college applicants opt in for texting with admissions counselors.
Then parents and grandparents realized it was the only way they could reach their kids and grandkids. Text messaging is the most frequently used smartphone feature. There’s a smaller barrier to communicating via text than other forms, so texting has become the new default way to communicate. 90% of people say they’d rather receive a text than a phone call from a business. Only 10% of people say they’d rather receive a phone call than a text from a business. If you want to provide great experiences for your customers, increase sales, bring in more referrals, etc., then you have to give your people what they want (before your competitors do). (Mongoose, Presbyterian College, Higher Ed Live) 88.
In 2012, texting became the most used form of communication, and it’s only grown since. American spend as much as 55 minutes a day texting. Americans spend 2X more time texting than emailing on their phones. The average smartphone user goes through half a gig (0.5 GB) of data every month on messaging. The average smartphone user is expected to use nine-tenths of a gig (0.9 GB) of data every month on messaging by 2024. American Millennials spend 3X more time texting than calling or emailing on their cell phones. College students spend an average of 94.6 minutes texting per day. The average 12th grader spends approximately 2 hours per day texting. 68% of Millennials admit to texting “a lot” on a daily basis. 70% of smartphone owners say messaging is one of the top 5 uses of their device. 81% of accepted college students opt in for texting with admissions counselors.
We can fit a lot more data into these signals, which is why we can now send videos, GIFs and other multimedia through our messaging apps.