“There’s something that’s really optimistic in this study,” she says.Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
Daters also chose a different vocabulary when messaging those more desirable than themselves.
A woman reaching out to a more desirable man will use more positive words—like “happy,” “nice,” or “beautiful”—when communicating with him, says Bruch, than she would an undesirable man.
It’s a little confusing, but think of it sort of like how Google ranks web pages.