Films are typically shot in 24p, and I don't think that Blu-ray officially supports 1080/60p.
So if you want to create and distribute a movie on Blu-ray, shooting in 24p as opposed to 60p might make sense, and not all subjects are fast moving.
It's close to 24p, obviously, but for different reasons.
The frequency of the power grid is 50Hz in these regions, so it makes sense to use a TV/video frame rate that is harmonic to that frequency to avoid flickering. Very close to the 24p movie frame rate, but not at all the same thing. That's the quick, non-pedantic layman's explanation, anyway.
Personally, I feel that shooting at a higher frame rate, such as 60p, creates images that are closer to reality for me.