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And yet it's trying to carve out a niche not yet claimed by the Internet giants, and capitalizing on that early.
For Stickam, the strategy is to act even more nimble than predecessors My Space and You Tube, which have both been absorbed by larger entities Fox (owned by News Corp.) and Google, respectively.
"Our goal is to start to create compelling experiences that keep users immersed--like fun, live events," said Flacks, who previously worked at Fox Interactive Media, the parent company of My Space.
"It takes social networking to the next obvious level: not just photos and video, but being able to chat live and reach out in a more personal way." growing up with broadband video, instant chat and virtual environments.
Flacks said that with its Flash-based player, Stickam can get better quality video feeds.