In addition to a well organized format and mobile access, they provide members the means to stay strictly anonymous. It appears that the majority of men are looking for sex outside of their marriage, while most women are on there because they are lacking a connection in their existing relationship (see more). Unlike other sites that charge a monthly or quarterly subscription, Ashley Madison allows members to control what they use and when with a credit system.
You are allowed to put as little or as much information on your profile as you please and you can also control exactly who gets to see what with the private lockers. There are plenty of opportunities for those men who show that they want to connect with women on a more intimate level than simply having a quick “one nighter”. This means you do not have to worry about your membership expiring or upgrading accounts in order to gain access to certain features. Once you use-up your credits, you lose access until you purchase more.
This acts as a kind of “referral system” in that men with a bad reputation soon get rumbled.
Not only that, women can use the site completely for free.
Here’s a basic run down of how it works: Isn’t this just another “Friendfinder hook-up site”? It does contain lots of erotic photos, as well as promotions for live cam shows and so on.